Last week I had an absolutely awesome opportunity to join a community of Digital Marketers (I think they call themselves) at the Deloittes offices in the Cape Quarter as part of the HeavyChef Project community meeting.
Firstly, the spin on the concept "Is Blogging Dead" came across as an interesting topic to me. Mostly due to really poor contributions on my own “MarcL blog” and a few others I follow. Secondly, there are many enterprises approaching the thought process of an inter-connected workforce internally on the Internet. Knowledge Management, Enterprise Content Management and Intellectual Property can rapidly be wrapped up in organisations looking at bridging the corporate knowledge divide, or loss, by better utilizing platforms to support these elements. Rich Mulholland (Founder of Missing Link), showed how many SA firms are blogging on the web from leading store retailers to law firms. We're starting to see aspects like Blogging, Wikis and Enterprise Social Networking becoming hot topics for companies who have an outward attitude to harvesting the knowledge of their Information Workers in a structured system. There are some really incredible avenues to explore when allowing your enterprise to collaborate and retain that information in a usable structure. Use content created by all individuals in the business to assist in client, supplier, employee and product centricity and facets across all business units from the call-center, projects management office, executive communication, human resource issues, marketing and public relation releases to even the canteen menu – start gathering!
So whats the value? Well I find the common complaint over and over regarding silos of information stores across business. So by filing away your business knowledge across file shares, emails and human bodies over disparate systems is a sure way to lose ground against your competition. Exposing and leveraging team value to employees in your enterprise and better yet, rolling certain exposable information via marketing workflow to the WWW should be as much as business process as it is part of the job. It's simply a critical aspect for businesses looking to penetrate knowledge management and expose this to the blogosphere. Equipping your business with these tools and making it simple for the enterprise is the next big step and basically requires executive maturity to drive their business to the structured information age.
I encourage you to register on the HeavyChef Project website for the next event. - both in JHB and CPT I believe. I'm simply amped for the next one. Well done to the organisers and speakers for the passion, energy, knowledge and a great event.